Thursday, October 22, 2009

The Foozie - Tailgate Approved and Ready for Some Serious Action

Have you paid any attention to the new ad campaign for Bud Light? Funny stuff. Mock-infomercials for hilariously designed tailgating apparatus for the serious beer drinker. Stuff like the Grooler©, half grill, half cooler. Or the Drooler©, half man, half Alabama fan.

The latest version of the ad features the Foozie©, half foam finger, half koozie. For the verbally challenged girlymen out there, a koozie is one of those insulated things that help keep your cans of Bud Light cold. The best part of this ad and what makes it post worthy is the tagline that appears over on the right near the bottom of the screen.


One in the hand and one in the can!

What the fuhit*? The joke is so obvious it should come with a blank and a rimshot.


One in the hand and one in the can and _______ ***RIMSHOT***

Howabout?

One in the hand and one in the can and that's just a typical Tuesday night for your sister!

or

One in the hand and one in the can and one tickling her tonsils!

or

One in the hand and one in the can and one buried in her koozie!

How did the modern Mad Men working on the Bud Light account get this past the stuffed suits in St. Louis? Wait just a minute, Anheuser Busch headquarters is now in Brussels and that's in Belgium and Belgium is in Europe. This is one of those insidious, amoral, European-type commercials that will turn us all into sympathetic, soccer-loving, socialists.

Rickey suggested, One in the hand and one in the can and both my dogs in her bathtub! For those who don't know, Rickey has been scarred for life by his initiation into some homophobic/homoerotic fraternity at some not to be named upstate New York college.

Here's the winner so far. You are all encouraged to send me your best shots. You won't -- you clove cigarette smoking commies.


PROPS

This bit was suggested by my brother, Dave Melonosky. I do not watch commercials. I sit on the couch, koozie in one hand, remote in the other and flip stations constantly until I pass out.

***BEGIN INSIDE JOKE***Here's a photo of my brother with a prize winning smallmouth bass he caught while flyfishing in Canada.***END INSIDE JOKE***




*Fuhit: half f, half s.

4 comments:

  1. Bob,

    It's not about how light your beer is, it's about how many beers it takes to light you up.

    Haldeman used to say that all the time. Borderline inarticulate yet appropriate.

    Howabout?

    One in the hand and one in the can and Linda Tripp taking the video.

    lol, dead but I still have it!!!

    Bill

    ReplyDelete
  2. Bill,

    Thanks for the comment!

    I'm sure you could use a koozie down there! How do you guys keep your beers cold?

    Bob

    ReplyDelete
  3. Bob,

    Not too many beer drinkers down here. Single malt scotch and Grey Goose, mostly.

    Howabout?

    One in the hand and one in the can are worth two in the bush!

    Sorry Bob, I've got nothing.

    Bill

    ReplyDelete
  4. Bill,

    Thanks for the comment!

    No apologizes necessary. I appreciate the effort no matter the results.

    Bob

    ReplyDelete